25 BUSINESSES / 25 DISTINCT COLOR WORLDS Every businesshas a different pulse. Open a board and inspect the signature, color roles, typography, pattern and applications. These are different business directions, with a distinct palette for every one.
01 / BAKERY & CAFÉ SHY CHANNEL / IDENTITY STUDY Brick & Butter A neighborhood ritual, with a little more warmth. DISPLAY / GEORGIA Good mornings. Made here. BODY / ARIAL — CLEAR INFORMATION.
PRIMARY #B75B3C
INK #243F7A
PAPER #FFF2D9
ACCENT #E7BD70
SUPPORT #DADBC6
Brick & Butter Bakery & café PRIMARY / SECONDARY / SYMBOL / COLOR / TYPE / APPLICATION CONCEPT BOARD OPEN BRICK & BUTTER ↗ 02 / STREETWEAR & WORKWEAR SHY CHANNEL / IDENTITY STUDY Night Shift Supply Work ethic. After-hours energy. DISPLAY / IMPACT Off the clock. On your terms. BODY / ARIAL — CLEAR INFORMATION.
PRIMARY #F0EF30
INK #151719
PAPER #EEE9DD
ACCENT #DB5D38
SUPPORT #71756A
Night Shift Supply Streetwear & workwear PRIMARY / SECONDARY / SYMBOL / COLOR / TYPE / APPLICATION CONCEPT BOARD OPEN NIGHT SHIFT SUPPLY ↗ 03 / BOUTIQUE HOSPITALITY SHY CHANNEL / IDENTITY STUDY Velour House A quieter kind of arrival. DISPLAY / GEORGIA Stay a little longer. BODY / ARIAL — CLEAR INFORMATION.
PRIMARY #63253B
INK #211A22
PAPER #FAE8DD
ACCENT #BD9671
SUPPORT #B89198
Velour House Boutique hospitality PRIMARY / SECONDARY / SYMBOL / COLOR / TYPE / APPLICATION CONCEPT BOARD OPEN VELOUR HOUSE ↗ 04 / SOUTHERN SUPPER CLUB SHY CHANNEL / IDENTITY STUDY Kinfolk Table A table worth gathering around. DISPLAY / GEORGIA A seat. A story. A second helping. BODY / ARIAL — CLEAR INFORMATION.
PRIMARY #294A38
INK #182D23
PAPER #F8ECD7
ACCENT #C88A58
SUPPORT #B7B38C
Kinfolk Table Southern supper club PRIMARY / SECONDARY / SYMBOL / COLOR / TYPE / APPLICATION CONCEPT BOARD OPEN KINFOLK TABLE ↗ 05 / ARCHITECTURE & INTERIORS SHY CHANNEL / IDENTITY STUDY Form & Field Thoughtful space, beautifully understood. DISPLAY / ARIAL Space to live differently. BODY / ARIAL — CLEAR INFORMATION.
PRIMARY #C8C3B6
INK #303532
PAPER #F0EEE5
ACCENT #819584
SUPPORT #A59A86
Form & Field Architecture & interiors PRIMARY / SECONDARY / SYMBOL / COLOR / TYPE / APPLICATION CONCEPT BOARD OPEN FORM & FIELD ↗ 06 / FLORAL STUDIO SHY CHANNEL / IDENTITY STUDY Bloom Theory A feeling, arranged. DISPLAY / ARIAL Say it without words. BODY / ARIAL — CLEAR INFORMATION.
PRIMARY #6D284D
INK #331D31
PAPER #F6E6DF
ACCENT #E78F7A
SUPPORT #BED16D
Bloom Theory Floral studio PRIMARY / SECONDARY / SYMBOL / COLOR / TYPE / APPLICATION CONCEPT BOARD OPEN BLOOM THEORY ↗ 07 / STRENGTH CLUB SHY CHANNEL / IDENTITY STUDY Pulse Union Shared effort. Individual progress. DISPLAY / IMPACT Stronger has company. BODY / ARIAL — CLEAR INFORMATION.
PRIMARY #2455D6
INK #132147
PAPER #F0F1E9
ACCENT #F05B45
SUPPORT #9FB4D9
PRIMARY / SECONDARY / SYMBOL / COLOR / TYPE / APPLICATION CONCEPT BOARD OPEN PULSE UNION ↗ 08 / URBAN ELECTRIC MOBILITY SHY CHANNEL / IDENTITY STUDY Copperline A more considered way through the city. DISPLAY / COURIER NEW Move with intention. BODY / ARIAL — CLEAR INFORMATION.
PRIMARY #BD7653
INK #152B31
PAPER #E8EEE9
ACCENT #72B4AE
SUPPORT #A9B8AE
Copperline Urban electric mobility PRIMARY / SECONDARY / SYMBOL / COLOR / TYPE / APPLICATION CONCEPT BOARD OPEN COPPERLINE ↗ 09 / EVERYDAY SKINCARE SHY CHANNEL / IDENTITY STUDY Sunday Standard Care without the noise. DISPLAY / GEORGIA A little care. Every day. BODY / ARIAL — CLEAR INFORMATION.
PRIMARY #E3A884
INK #34463A
PAPER #FCF3E5
ACCENT #A7B88B
SUPPORT #D5C3AA
Sunday Standard Everyday skincare PRIMARY / SECONDARY / SYMBOL / COLOR / TYPE / APPLICATION CONCEPT BOARD OPEN SUNDAY STANDARD ↗ 10 / RECORDING & CREATIVE STUDIO SHY CHANNEL / IDENTITY STUDY Orbit House A room for the work you hear in your head. DISPLAY / ARIAL Make something that moves people. BODY / ARIAL — CLEAR INFORMATION.
PRIMARY #6540A0
INK #1D1830
PAPER #F1E8DD
ACCENT #D4ED6C
SUPPORT #AC9CBF
Orbit House Recording & creative studio PRIMARY / SECONDARY / SYMBOL / COLOR / TYPE / APPLICATION CONCEPT BOARD OPEN ORBIT HOUSE ↗ 11 / BRAIDING HOUSE SHY CHANNEL / IDENTITY STUDY Crown Theory Your crown. Your rules. DISPLAY / GEORGIA Your crown. Your rules. BODY / ARIAL — CLEAR INFORMATION.
PRIMARY #C00052
INK #26121B
PAPER #FFF1E6
ACCENT #E6C485
SUPPORT #70243F
Crown Theory Braiding house PRIMARY / SECONDARY / SYMBOL / COLOR / TYPE / APPLICATION CONCEPT BOARD OPEN CROWN THEORY ↗ 12 / BUBBLEGUM SODA SHY CHANNEL / IDENTITY STUDY Blush Pop Sweet. With bite. DISPLAY / ARIAL Sweet. With bite. BODY / ARIAL — CLEAR INFORMATION.
PRIMARY #EE91BB
INK #412234
PAPER #FFF0E7
ACCENT #58B6AE
SUPPORT #C2719B
PRIMARY / SECONDARY / SYMBOL / COLOR / TYPE / APPLICATION CONCEPT BOARD OPEN BLUSH POP ↗ 13 / ENERGY BEVERAGE SHY CHANNEL / IDENTITY STUDY Volt Verde Wake up the room. DISPLAY / IMPACT Wake up the room. BODY / ARIAL — CLEAR INFORMATION.
PRIMARY #C7E45C
INK #20332B
PAPER #EDF4D7
ACCENT #7AA587
SUPPORT #E9AF6E
Volt Verde Energy beverage PRIMARY / SECONDARY / SYMBOL / COLOR / TYPE / APPLICATION CONCEPT BOARD OPEN VOLT VERDE ↗ 14 / PLANT SHOP SHY CHANNEL / IDENTITY STUDY Moss & Melanin Room to grow. DISPLAY / GEORGIA Room to grow. BODY / ARIAL — CLEAR INFORMATION.
PRIMARY #47654D
INK #233728
PAPER #F2EAD5
ACCENT #BD835D
SUPPORT #A4B181
PRIMARY / SECONDARY / SYMBOL / COLOR / TYPE / APPLICATION CONCEPT BOARD OPEN MOSS & MELANIN ↗ 15 / TEXTURED HAIR CARE SHY CHANNEL / IDENTITY STUDY Root Ritual Made for your rhythm. DISPLAY / GEORGIA Made for your rhythm. BODY / ARIAL — CLEAR INFORMATION.
PRIMARY #BD713E
INK #3B2921
PAPER #F3E6CE
ACCENT #8F9B61
SUPPORT #C0A886
Root Ritual Textured hair care PRIMARY / SECONDARY / SYMBOL / COLOR / TYPE / APPLICATION CONCEPT BOARD OPEN ROOT RITUAL ↗ 16 / RESIDENTIAL PROPERTY STUDIO SHY CHANNEL / IDENTITY STUDY Harbor & Hearth A place to be yourself. DISPLAY / GEORGIA A place to be yourself. BODY / ARIAL — CLEAR INFORMATION.
PRIMARY #536E85
INK #243543
PAPER #F5EDDF
ACCENT #CFAD77
SUPPORT #A6B8BB
Harbor & Hearth Residential property studio PRIMARY / SECONDARY / SYMBOL / COLOR / TYPE / APPLICATION CONCEPT BOARD OPEN HARBOR & HEARTH ↗ 17 / BOOKKEEPING STUDIO SHY CHANNEL / IDENTITY STUDY Juniper Ledger Clear numbers. Calmer decisions. DISPLAY / ARIAL Clear numbers. Calmer decisions. BODY / ARIAL — CLEAR INFORMATION.
PRIMARY #2F615C
INK #173C39
PAPER #EAF0E5
ACCENT #D7BD66
SUPPORT #9FB5A9
Juniper Ledger Bookkeeping studio PRIMARY / SECONDARY / SYMBOL / COLOR / TYPE / APPLICATION CONCEPT BOARD OPEN JUNIPER LEDGER ↗ 18 / FAMILY SUPPORT STUDIO SHY CHANNEL / IDENTITY STUDY Atlas Aftercare A softer landing. DISPLAY / GEORGIA A softer landing. BODY / ARIAL — CLEAR INFORMATION.
PRIMARY #B98C8F
INK #553A45
PAPER #FAF0E5
ACCENT #8B9E98
SUPPORT #DAC1AF
Atlas Aftercare Family support studio PRIMARY / SECONDARY / SYMBOL / COLOR / TYPE / APPLICATION CONCEPT BOARD OPEN ATLAS AFTERCARE ↗ 19 / CREATIVE LEARNING STUDIO SHY CHANNEL / IDENTITY STUDY Bright Block Big ideas. Small beginnings. DISPLAY / ARIAL Big ideas. Small beginnings. BODY / ARIAL — CLEAR INFORMATION.
PRIMARY #F0C441
INK #203B7C
PAPER #FFF7E4
ACCENT #E67863
SUPPORT #74AD9D
Bright Block Creative learning studio PRIMARY / SECONDARY / SYMBOL / COLOR / TYPE / APPLICATION CONCEPT BOARD OPEN BRIGHT BLOCK ↗ 20 / COWORKING & WORKSPACES SHY CHANNEL / IDENTITY STUDY Signal Desk Find your working rhythm. DISPLAY / COURIER NEW Find your working rhythm. BODY / ARIAL — CLEAR INFORMATION.
PRIMARY #58687E
INK #202B3A
PAPER #E9E8DD
ACCENT #E69762
SUPPORT #A9B6B1
Signal Desk Coworking & workspaces PRIMARY / SECONDARY / SYMBOL / COLOR / TYPE / APPLICATION CONCEPT BOARD OPEN SIGNAL DESK ↗ 21 / SMALL-BATCH HONEY SHY CHANNEL / IDENTITY STUDY Honey Circuit Sweet by nature. DISPLAY / GEORGIA Sweet by nature. BODY / ARIAL — CLEAR INFORMATION.
PRIMARY #D49B2C
INK #482E18
PAPER #FFF0C9
ACCENT #8A9A61
SUPPORT #CAAB72
Honey Circuit Small-batch honey PRIMARY / SECONDARY / SYMBOL / COLOR / TYPE / APPLICATION CONCEPT BOARD OPEN HONEY CIRCUIT ↗ 22 / AUTOMOTIVE DETAILING SHY CHANNEL / IDENTITY STUDY Motor Saint Every detail. A little devotion. DISPLAY / IMPACT Every detail. A little devotion. BODY / ARIAL — CLEAR INFORMATION.
PRIMARY #9C3435
INK #24252B
PAPER #ECEAE2
ACCENT #BBC0C4
SUPPORT #7A8B9A
Motor Saint Automotive detailing PRIMARY / SECONDARY / SYMBOL / COLOR / TYPE / APPLICATION CONCEPT BOARD OPEN MOTOR SAINT ↗ 23 / INDEPENDENT LEGAL PRACTICE SHY CHANNEL / IDENTITY STUDY Northline Legal A clearer way forward. DISPLAY / GEORGIA A clearer way forward. BODY / ARIAL — CLEAR INFORMATION.
PRIMARY #29435E
INK #172A3D
PAPER #F2EBDB
ACCENT #B89C61
SUPPORT #A7B0B7
Northline Legal Independent legal practice PRIMARY / SECONDARY / SYMBOL / COLOR / TYPE / APPLICATION CONCEPT BOARD OPEN NORTHLINE LEGAL ↗ 24 / CONSIDERED TRAVEL PLANNING SHY CHANNEL / IDENTITY STUDY Stillwater Travel Leave room for wonder. DISPLAY / GEORGIA Leave room for wonder. BODY / ARIAL — CLEAR INFORMATION.
PRIMARY #608E9B
INK #203E47
PAPER #EEF0DF
ACCENT #D5A17A
SUPPORT #B6C8B8
Stillwater Travel Considered travel planning PRIMARY / SECONDARY / SYMBOL / COLOR / TYPE / APPLICATION CONCEPT BOARD OPEN STILLWATER TRAVEL ↗ 25 / BOOKSHOP & PUBLISHING SHY CHANNEL / IDENTITY STUDY Open Verse A whole world in a sentence. DISPLAY / GEORGIA A whole world in a sentence. BODY / ARIAL — CLEAR INFORMATION.
PRIMARY #9F493C
INK #2D2C3E
PAPER #F5E7CE
ACCENT #ACA4C1
SUPPORT #DAB778
Open Verse Bookshop & publishing PRIMARY / SECONDARY / SYMBOL / COLOR / TYPE / APPLICATION CONCEPT BOARD OPEN OPEN VERSE ↗ Original concept identities. Name and trademark clearance, font substitution checks and final production proofs would be part of a real launch.