SHY CHANNEL / THE DESIGN HOUSE
Pulse Union brand-world concept
07 / STRENGTH CLUB / ORIGINAL CONCEPT

Stronger
has company.

Shared effort. Individual progress.

ENTER PULSE UNION ↓
Pulse Union
SHY CHANNEL / STRATEGY · IDENTITY · CUSTOMER EXPERIENCE
THE BUSINESS IDEA

Pulse Union.
Built around a reason.

THE AUDIENCE

People who want a training community that welcomes them without empty intimidation.

THE CHALLENGE

Fitness brands can mistake aggression for confidence and leave newcomers unsure where to start.

THE CREATIVE ANSWER

An open P pulse, cobalt structure and human language build energy around joining rather than proving yourself.

Pulse Union
ONE SIGNATURE. A WHOLE WORLD.
THE VISUAL SYSTEM

Recognizable
before you read it.

The palette, symbol, type and supporting applications work as one system. Explore the clean board, the material treatment and the complete photographed concept.

07 / STRENGTH CLUBSHY CHANNEL / IDENTITY STUDY
Pulse UnionShared effort. Individual progress.
DISPLAY / IMPACTStronger
has company.
BODY / ARIAL — CLEAR INFORMATION.
PRIMARY#2455D6
INK#132147
PAPER#F0F1E9
ACCENT#F05B45
SUPPORT#9FB4D9
Pulse UnionStrength club
PRIMARY / SECONDARY / SYMBOL / COLOR / TYPE / APPLICATIONCONCEPT BOARD
DESIGN MEETS A CUSTOMER TASK

Make the next step
feel natural.

A working interaction is stronger evidence than a decorative button. Try this branded flow, then see how the design carries through the result.

THE CUSTOMER EXPERIENCE / INTERACTIVE DEMO

Find your starting point.

Make a few choices and preview the next step. The interaction carries the same identity as the physical brand world.

CONCEPT UX DEMO. NO ORDER, BOOKING, PAYMENT OR MESSAGE IS SENT.
Pulse UnionTHE NEXT STEP

Find your starting point.

DEMO / NO LIVE TRANSACTION
FOR THE SKEPTICAL EYE

Don’t take
the adjectives for it.

Inspect the choices and the files. This case demonstrates a design process and an interaction—not invented business results.

THE CHECK / 01

The entry path includes a first-session option.

An open P pulse, cobalt structure and human language build energy around joining rather than proving yourself.

TRY THE CUSTOMER FLOW ↑
YOUR BUSINESS DESERVES ITS OWN WORLD.

Bring the ambition.
I’ll see the possibilities.

DISCUSS A BUILD LIKE THIS ↗

Pulse Union is a fictional concept identity. The applications are visualizations and the customer flow is a demonstration. No revenue, live availability or client relationship is implied.

NEXT WORLD / URBAN ELECTRIC MOBILITYCopperline↗