SHY CHANNEL / THE DESIGN HOUSE
Kinfolk Table brand-world concept
04 / SOUTHERN SUPPER CLUB / ORIGINAL CONCEPT

A seat. A story.
A second helping.

A table worth gathering around.

ENTER KINFOLK TABLE ↓
Kinfolk Table
SHY CHANNEL / STRATEGY · IDENTITY · CUSTOMER EXPERIENCE
THE BUSINESS IDEA

Kinfolk Table.
Built around a reason.

THE AUDIENCE

People who want the feeling of a shared meal with the care of a considered restaurant.

THE CHALLENGE

A restaurant has to communicate warmth and flavor without a crowded menu or an invented origin story.

THE CREATIVE ANSWER

A gathering-table symbol, deep green and warm copper connect menu, table setting and occasion planning.

Kinfolk Table
ONE SIGNATURE. A WHOLE WORLD.
THE VISUAL SYSTEM

Recognizable
before you read it.

The palette, symbol, type and supporting applications work as one system. Explore the clean board, the material treatment and the complete photographed concept.

04 / SOUTHERN SUPPER CLUBSHY CHANNEL / IDENTITY STUDY
Kinfolk TableA table worth gathering around.
DISPLAY / GEORGIAA seat. A story.
A second helping.
BODY / ARIAL — CLEAR INFORMATION.
PRIMARY#294A38
INK#182D23
PAPER#F8ECD7
ACCENT#C88A58
SUPPORT#B7B38C
Kinfolk TableSouthern supper club
PRIMARY / SECONDARY / SYMBOL / COLOR / TYPE / APPLICATIONCONCEPT BOARD
DESIGN MEETS A CUSTOMER TASK

Make the next step
feel natural.

A working interaction is stronger evidence than a decorative button. Try this branded flow, then see how the design carries through the result.

THE CUSTOMER EXPERIENCE / INTERACTIVE DEMO

Find your place at the table.

Make a few choices and preview the next step. The interaction carries the same identity as the physical brand world.

CONCEPT UX DEMO. NO ORDER, BOOKING, PAYMENT OR MESSAGE IS SENT.
Kinfolk TableTHE NEXT STEP

Find your place at the table.

DEMO / NO LIVE TRANSACTION
FOR THE SKEPTICAL EYE

Don’t take
the adjectives for it.

Inspect the choices and the files. This case demonstrates a design process and an interaction—not invented business results.

THE CHECK / 01

A clear occasion selector makes the offer legible.

A gathering-table symbol, deep green and warm copper connect menu, table setting and occasion planning.

TRY THE CUSTOMER FLOW ↑
YOUR BUSINESS DESERVES ITS OWN WORLD.

Bring the ambition.
I’ll see the possibilities.

DISCUSS A BUILD LIKE THIS ↗

Kinfolk Table is a fictional concept identity. The applications are visualizations and the customer flow is a demonstration. No revenue, live availability or client relationship is implied.

NEXT WORLD / ARCHITECTURE & INTERIORSForm & Field↗