SHY CHANNEL / THE DESIGN HOUSE
Sunday Standard brand-world concept
09 / EVERYDAY SKINCARE / ORIGINAL CONCEPT

A little care.
Every day.

Care without the noise.

ENTER SUNDAY STANDARD ↓
Sunday Standard
SHY CHANNEL / STRATEGY · IDENTITY · CUSTOMER EXPERIENCE
THE BUSINESS IDEA

Sunday Standard.
Built around a reason.

THE AUDIENCE

People who want a calm, understandable cosmetic routine and thoughtful everyday objects.

THE CHALLENGE

Skincare packaging can overpromise or bury the product purpose in trend language.

THE CREATIVE ANSWER

A softly folded S, warm apricot and a restrained label hierarchy create a calm product world.

Sunday Standard
ONE SIGNATURE. A WHOLE WORLD.
THE VISUAL SYSTEM

Recognizable
before you read it.

The palette, symbol, type and supporting applications work as one system. Explore the clean board, the material treatment and the complete photographed concept.

09 / EVERYDAY SKINCARESHY CHANNEL / IDENTITY STUDY
Sunday StandardCare without the noise.
DISPLAY / GEORGIAA little care.
Every day.
BODY / ARIAL — CLEAR INFORMATION.
PRIMARY#E3A884
INK#34463A
PAPER#FCF3E5
ACCENT#A7B88B
SUPPORT#D5C3AA
Sunday StandardEveryday skincare
PRIMARY / SECONDARY / SYMBOL / COLOR / TYPE / APPLICATIONCONCEPT BOARD
DESIGN MEETS A CUSTOMER TASK

Make the next step
feel natural.

A working interaction is stronger evidence than a decorative button. Try this branded flow, then see how the design carries through the result.

THE CUSTOMER EXPERIENCE / INTERACTIVE DEMO

Choose a care moment.

Make a few choices and preview the next step. The interaction carries the same identity as the physical brand world.

CONCEPT UX DEMO. NO ORDER, BOOKING, PAYMENT OR MESSAGE IS SENT.
Sunday StandardTHE NEXT STEP

Choose a care moment.

DEMO / NO LIVE TRANSACTION
FOR THE SKEPTICAL EYE

Don’t take
the adjectives for it.

Inspect the choices and the files. This case demonstrates a design process and an interaction—not invented business results.

THE CHECK / 01

The product purpose stays visible.

A softly folded S, warm apricot and a restrained label hierarchy create a calm product world.

TRY THE CUSTOMER FLOW ↑
YOUR BUSINESS DESERVES ITS OWN WORLD.

Bring the ambition.
I’ll see the possibilities.

DISCUSS A BUILD LIKE THIS ↗

Sunday Standard is a fictional concept identity. The applications are visualizations and the customer flow is a demonstration. No revenue, live availability or client relationship is implied.

NEXT WORLD / RECORDING & CREATIVE STUDIOOrbit House↗