TAP TO POP ↗
PACKAGING / PERSONALITY / A WHOLE MOODSWEET.
SWEET.
WITH ATTITUDE.
A product can be a whole universe.
This one starts with a little pop.
THREE CAMPAIGN MOODS. ONE ORIGINAL PRODUCT.
CONCEPT STUDY / NOT AVAILABLE FOR PURCHASETURN THE FEELING UP.
BLUSH POP / A SHY CHANNEL CONCEPT STUDYKEEP EXPLORING ↗
01 / THE ARRIVALSWEET.
SWEET.
WITH ATTITUDE.
Scroll into a fashion-forward soda world.
↓ LIQUID TAKEOVER
FIRST THE
FEELING.
Cold can. Pink energy. A first impression you can feel.
SCROLL. LET THE WORLD CHANGE.GIVE MY BRAND ITS OWN WORLD ↗
SWEET IS A FLAVOR.
ATTITUDE IS A BRAND.
A pink can. A teal world. Oversized editorial type. A liquid handoff between product, motion and campaign. This concept shows how one identity can carry an entire digital experience.
THE WHOLE WORLD.
- Product and packaging direction
- Campaign art direction
- A product story that moves with you
- A recognizable visual identity
- A campaign built around one idea
- A clear path from attention to inquiry
NOW GIVE YOUR BRAND
ITS OWN SIGNATURE.
Tell Shy what you want people to notice, understand and do. We’ll define the creative direction, the pages and the interactions around that goal.
Your project inquiry starts with this experience selected. Scope and timing are agreed before work begins.