Sunday Smoke
A seasoning concept that turns a product into a recognizable culinary identity.
FROM RECIPE TO BRAND WORLD.
Create a consistent reason to notice and understand the product across packaging, photography and advertising.
Rich food imagery, a warm visual palette and a coordinated packaging family give the brand a coherent world. The campaign connects the flavor story to a clear product presentation.
- Product promise
- Packaging direction
- Food and product art direction
- Campaign language
- Launch visual system
This is a creative concept study, not a claim of commissioned client work or measured commercial results.