SHY CHANNEL / THE DESIGN HOUSE
THE IDEAS ARE BIG.
SO IS THE PERSONALITY.
01The work↗02Meet Shy↗03What we build↗04GOATVERSE↗05Blush Pop↗06In the room↗07The deliverables↗09Homepage Collection↗08Get the app↗
Smoke rising from richly seasoned grilled chicken in a cast-iron pan
SUNDAY SMOKE / AN ORIGINAL CONCEPT BY SHY CHANNEL
FROM A SPARK TO A BRAND.

A LITTLE
FIRE.
A BIGGER
WORLD.

A family-kitchen feeling.
A shelf-ready presence.
The story in between.

FOLLOW THE SPARK
Sunday Smoke seasoning bottle with a black cap and orange Season Bold ribbonSTRATEGY / IDENTITY / PACKAGING / DIGITAL
01 / THE IDEA
Handwritten Sunday Smoke idea, family recipes and a flame sketch in a real paper notebookKeep the soul.
Build the world.

Before the shelf.
Before the label.
A little belief.

The starting point: a seasoning with the warmth of a family kitchen. The brief: give that feeling a presence people could recognize everywhere.

The recipe has a story. ↙
GIVE THE FEELING A NAME ↓
THE TRANSFORMATION / FROM IDEA TO IDENTITY

Same recipe.
A different first impression.

Move the divider from a handwritten beginning to a fully developed product identity. New, full-size product photography brings both stages into focus.

Sunday Smoke concept before branding, with a handwritten paper labelTHE START / HANDWRITTEN & PERSONAL
Sunday Smoke developed premium seasoning bottle with finished label and orange ribbonTHE DIRECTION / DISTINCT & RECOGNIZABLE
02 / THE IDENTITYTHE FEELING GETS A SIGNATURE.
01 / PRIMARY SIGNATURE

Five signatures. One unmistakable brand.

A flame for the fire.
Strong type for the shelf.
Warmth in every detail.

Bold flavor.
Bigger purpose.

Depth. A grounded foundation.

NOW PUT IT IN SOMEONE’S HANDS ↓
03 / THE PRODUCT BECOMES A WORLDSCROLL TO FOLLOW THE FLAVOR ↘
01 / THE BOTTLE

Small jar.
Big presence.

A shelf-ready presence. Tactile glass. A strong, legible label. An idea with something to hold.

Sunday Smoke seasoned chicken dinner with rice, corn and greensPhotorealistic seasoned chicken floating above the dinner platePhotorealistic Sunday Smoke seasoning bottlePhotorealistic terracotta Sunday Smoke packaging with braided handles
TAKE IT INTO THE WORLD ↗
04 / THE DIGITAL LAUNCH

One idea.
Everywhere it matters.

The identity becomes an experience.
Move sideways. Explore the touchpoints.

THE CAMPAIGN / 01

BRING
THE
FLAVOR.

MADE FOR THE CULTURE.
MADE TO BE SHARED.

Sunday Smoke seasoning in its campaign poster application
THE WEBSITE, ON REAL DEVICES / TAP TO EXPLORE
Full-size photorealistic Sunday Smoke retail bag with textured paper and braided handles
THE HANDOFF / 03

It leaves
with a little
more.

A product. A feeling.
A brand worth remembering.

THE BEST BRANDS BRING PEOPLE TOGETHER ↓
SUNDAY SMOKE / SAMPLE RECIPE EXPERIENCE

A little heat.
A table worth sharing.

Sunday Smoke dinner recipe concept

A campaign recipe direction: grilled chicken, seasoned rice, corn, greens and quick-pickled onions. This preview demonstrates the brand experience; it is not an ordering or checkout page.

BUILD AN EXPERIENCE FOR MY BRAND ↗
05 / THE REASON IT ALL MATTERS

Good brands
make you look.
Great ones
make you feel.

The goal is bigger than a beautiful jar. It is a recognizable invitation: pull up a chair, bring your people, make a memory.

An inviting Sunday Smoke dinner ready to shareONE BRAND.
ENDLESS
POSSIBILITIES.
A voice with heat.

A clear point of view.

A world that holds.

One identity across touchpoints.

A reason to gather.

A feeling people can return to.

06 / FROM THE IDEA TO THE WHOLE WORLD

YOUR RECIPE.
YOUR NEXT
CHAPTER.

Bring the idea you cannot stop thinking about.
We’ll define the story, the identity and the experience around it.

BUILD MY BRAND WORLD ↗EXPLORE THE DELIVERABLES ↗
OPEN THE ORIGINAL VISUAL DIRECTION ↗Original Sunday Smoke brand board with identity, seasoning products, meal photography, packaging and digital applications

Sunday Smoke is a creative concept presentation by Shy Channel. The narrative illustrates a proposed brand journey, not a paid-client endorsement or measured sales result.